Celebrity Endorsement in the Airline Sector

Please use this identifier to cite or link to this item: http://scholars.ntou.edu.tw/handle/123456789/18920

Title:	Celebrity Endorsement in the Airline Sector
Authors:	Wen-Hung Wang Angeline Close Waros Ngamsiriudom
Issue Date:	12-May-2015
Source:	2015 Academy of Marketing Science Annual Conference
Conference:	2015 Academy of Marketing Science Annual Conference
Description:	Denver, CO, USA.
URI:	http://scholars.ntou.edu.tw/handle/123456789/18920
Appears in Collections:	航運管理學系

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