影響託運人使用定期貨櫃航商電子商務意願因素之探討

Abstract

In this study we used a structural equation modeling (SEM) to examine the impacts of legal factors technical factor safety factor cost factor and service factor on shippers' use intention with container carriers' electronic commerce services. Results indicated that technical factor was negatively related to shippers' enquiry use intention and transaction use intention, whereas service factor positively influenced shippers' enquiry use intention and transaction use intention. In addition, cost factor was positively related to shippers' transaction use intention. However the impacts of safety factor and legal factor on shippers' transaction use intention were not supported, neither did cost factor significantly influence shippers' enquiry use intention.